A Woman, A Cupcake, A Bank And A Square: Why Credit Card Companies Are Scared Of Change

In the sleepy Columbus, Ohio suburb of Canal Winchester there is a shop that makes cupcakes. These are not ordinary cupcakes; these are fantastic cupcakes. In fact the name of this establishment?Fantasy Cupcake?is no boast and can readily back up the hype (trust me, I ate one and it was killer). A relatively new business owned and operated by Leah Dotson, Fantasy Cupcake chose Square as its processor when it came time to set up a transaction mechanism for accepting credit cards. And then a funny thing happened. Coincidentally or not, several banks and processors approached Leah about setting up merchant services with them instead of relying on Square.

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