A week ago, Fox changed its licensing rules so that non-paying users of Hulu would be unable to watch new episodes of their shows until eight days after their air date. Put on your analyst hat and think about what effect this might have on, say, piracy of those shows. Did you determine that it would increase piracy? Congratulations, you are a better judge of consequences than Fox. Because piracy of Fox shows went up by a huge amount during this last week. Actually, it's likely that Fox anticipated this increase in piracy and simply considered it worth the trade-off. With worse options for free users, more will watch the live broadcast, they suppose, and ad prices go up with these increased projections. Query: if these people could watch it on live TV, why would they be watching it on Hulu in the first place?Source: http://feedproxy.google.com/~r/Techcrunch/~3/DMFaMFrKMok/
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