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Monday, 22 August 2011
Stipple Debuts New Self-Serve ?AdWords For Images? Ad Platform For Publishers And Brands
Stipple, a technology that allows you to tag people in images no matter where they reside on the web, has launched a platform today that serves as an 'AdWords for Images.' For background, Stipple's technology allows publishers to tag a person in a photo on the web, enter contextual information such as a Twitter name or Facebook name and then anyone can see their most recent social updates as overlays on that picture. But Stipple also partners with e-commerce sites to provide a way for each photo to show exactly what piece of clothing the person in the photo is wearing ? to show you who makes it, how much it costs, and where to buy it. And it allows you to ?Want? it (save it to look at later) or ?Shop? for it via two overlay buttons right on the picture itself.
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